Mercedes-Benz Fashion Week Joburg 2017 celebrates a decade of African excellence

World-class spectacular to showcase Spring/Summer collections from African fashion royalty

Venue announcement release image_Mall of Africa

JOHANNESBURG, South Africa, 25 July 2017 -/African Media Agency (AMA)/- African Fashion International (AFI), owner and operator of Mercedes-Benz Fashion Week Joburg 2017 (MBFWJ 2017), is celebrating a decade of African excellence with an exciting line-up of African designers preparing to introduce their Spring/Summer collections, at a new venue.

“We have collaborated with African fashion design royalty to offer a world-class spectacular of refined African apparel and accessories at the newly built Mall of Africa to commemorate 10 years of providing the perfect platform for the continent’s best designers to showcase their collections,” says Dr Precious Moloi-Motsepe, AFI Founder and CEO. 

“We are also delighted to welcome collections from young designers who are making waves in the fashion world, with the overall programme sure to grab the attention of media, industry experts and fashionistas alike,” she says.

Designers making their debut at MBFWJ 2017 include Sheria Ngowi from Tanzania, Chidinma Obairi from Nigeria and Vizuvlgvds from the United States, with Fashion Week favourites returning to the runways including: 

* David Tlale
* Fabiani
* Gavin Rajah
* Haute Baso 
* Khosi Nkosi
* KL Tsotetsi
* Leigh Schubert
* Marianne Fassler
* Orapeleng Modutle Style Avenue
* Quiteria & George 
* Ruff Tung
* Sheria Ngowi
* Spero
* Stefania Morland
* Thula Sindi
* TN Collective

Mall of Africa, one of the largest malls in Africa, is conveniently located for easy access from OR Tambo International Airport, and boasts over 300 shops with a vast array of the most loved and respected local and international fashion brands under one roof. Spacious grounds, modern infrastructure and safe parking make it the ideal location for one of the most anticipated events on the African continent’s social and fashion calendars. 

Nicola van Kan, Event Manager for Mall of Africa, says, “We are extremely proud to host such a renowned and extravagant affair, and management looks forward to a long and fruitful relationship with African Fashion International.” 

“We are delighted to welcome designers from across the continent and further afield who appreciate the value of showing their collections to the discerning Johannesburg market,” says Dr Moloi-Motsepe. “This event attracts the attention of local and international audiences, from young and aspiring creatives to affluent consumers who spend their disposable income in the luxury and fashion space. We look forward to welcoming visitors from across the continent to revel in this curated showcase of Africa’s best established and emerging designers on this world-class platform.”

Distributed by African Media Agency (AMA) on behalf African Fashion International.

About AFI:

African Fashion International (AFI) was established to market African talents and ignite local and international attention towards the African fashion industry via Fashion Week Joburg and Fashion Week Cape Town platforms, both sponsored by Mercedes-Benz. 

AFI focuses on developing emerging talent through the Fastrack™ initiative and its Young Designer of the Year competition rewards outstanding new talent each year. Over the past six years, AFI’s Fastrack™ incubator programme has helped develop the careers of 75 new talents.

For more information about MBFWJ17, please contact; 

Media Contact:
Tribeca Public Relations
Shernese de Freitas/ Rose Kgolane
010 005 1000

AFI contact:
Kirigo Komore
Content Writer
Facebook: @africanfashioninternational
Instagram: @afi_sa
Twitter: @AFI_sa

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